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Marketing

Podcasting as an Off-Page SEO Tool for SaaS Companies

Podcasting as an Off-Page SEO Tool for SaaS Companies

When building up brand visibility and increasing user reach conducting SEO is a critical factor. SEO can be conducted in two ways. On-page SEO optimizes the website internally whereas Off-page SEO optimizes the website externally. These two methods are used to improve search rankings, increase traffic, and build authority for

what-is-the-decoy-effect

What is the Decoy Effect?

The Decoy Effect is more present in our lives than we would generally imagine. Whether you go to a movie theater, supermarket or even to an iPhone store, the Decoy Effect will have a prominent presence. So, what really is the Decoy Effect and why is the Decoy Effect a

How do Hyper-localization and AI Content Customization Transform Web and Mobile Experiences

How do Hyper-localization and AI Content Customization Transform Web and Mobile Experiences

Hyper-localization and AI content customization is the key to delivering a personalized user experience and interactions. The reason is they act as powerful tools to enhance user experience and satisfy users. Let’s explore the benefits and challenges of using AI content customization and hyper-localization. Defining Hyper-Localization The hyper-localization concept

How to Implement Structured Data in a SaaS Company Website?

How to Implement Structured Data in a SaaS Company Website?

Structured data uses schema markup to help search engines better understand your website's content. For SaaS companies, this can enhance visibility with rich search results that include product details, ratings, and FAQs, ultimately improving SEO and attracting the right audience. This guide discusses the basics of structured data,

What is Entity-Based SEO

What is Entity-Based SEO and Why It’s Important?

For SaaS companies like Knovik, adopting new and innovative SEO strategies is critical to standing out in a highly competitive market. One such strategy that is gaining traction is entity-based SEO. This approach moves beyond traditional keyword-centric methods to focus on entities, which reflect a deeper understanding of what users

How to write a CV with No Experience for a Digital Marketer

How to write a CV with No Experience for a Digital Marketer

Digital marketing is a fast-growing profession both locally and globally. The reason for that is the widespread of online platforms and programs. If you don't know how to write a curriculum vitae (CV) for this job profession and are willing to apply for a job offer with all

How too many Choices can Harm Products

Decision Fatigue - How too many Choices can Harm Products?

As the founder of Knovik, where we design and develop applications that solve real-world problems, I’ve seen firsthand how critical it is to make our products user-friendly. One of the biggest challenges SaaS companies face today is decision fatigue, that feeling of mental exhaustion when we’re bombarded with